Bootsma Bookstore Cafe Rebrand

After a large donation and push to update the physical appearance of the Bootsma Bookstore Cafe, I was tasked with designing a new brand identity, with the help of student designers, to accompany the renovation. The identity needed to breathe new life into the space, encourage student engagement, and tie into the campus's growing suite of brands.

This project was an extension of the many projects that went on at Trinity Christian College to improve the brand image. To that end, the brand had to bring the cafe into the larger brand while also keeping the appeal to the neighborhood community.