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Calvary Church began breaking down ethnic and racial stereotypes with their summer series—the design of their connect group books helped amplify this effort.
From an unconventional layout to new treatment of images, the churchgoers had hardly seen a publication designed like this. And for good reason. Calvary were going to begin offering services in Arabic after a neighboring church closed down.
Calvary Church sits in Oak Lawn, Illinois—a neighborhood south of Chicago with a higher-than-average population of Arabic-Americans. Calvary views this as an advantage and as an opportunity to spread the gospel to a more diverse group than other predominantly white churches in the area.
For their summer series, they began making efforts to bring its community together in prayer by hosting a different style connect group than it usually does. For this, they asked me to design a guidebook that broke from the traditional look of connect groups books.
It was still ready for notes, highlighted passages by the pastor, and had graphics utilized in Sunday sermons—it just all had a look that made people think about what was different.
