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This was the first project after my Master's degree that had to do with education and sports—a perfect opportunity to put my research and opinions to work.
On top of that, Central Wisconsin Christian had seen stagnant growth and didn't want to change their mascot, a "Crusader".
I wanted to push them into developing a unified brand—one that didn't separate academics from athletics, nor have so many elements that their marketing team would get caught up using new assets. We sketched crest after crest after crest trying to find the right balance of Shield, Cross, W, and Crusader. In the end, no one element stands out too strong, while the mask/helmet motif comes to the forefront. Given the popularity and longevity of super heroes among CWC's audience, it felt like the right fit.
We then made sure to propogate the brand in all the ways CWC would need it, especially because they're a small school and wouldn't have much creative firepower. After working with another team to help them implement the brand in the website, CWC has taken off.
