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Elite International Soccer Training wanted to put down roots and establish itself as a premier soccer training facility for kids of all ages. They were looking for a professional graphic design system that their kids would be excited to wear and participate in at all ages.
Having been a budding idea for years in the making, Elite International Soccer Training wanted to put their ideas into a strong logo and brand identity system that could adapt to their environmental needs and their social media presence, as well as all of their apparel and other collateral needs.
This project was ongoing at the time and continues to be ongoing. The owners have a strong 'feel' about their and so publish more and more changes every day.
Initially, it was an easy sell—they wanted to stake a claim in the soccer community. They were happy with their logo, happy with their website (which contributed to hundreds of new bookings, clients, and website sessions), but are also constantly tinkering, almost out of boredom.
They've since had a number of trainees go on to play professionally, join world-class academies, and win thousands in scholarship money.
They're brand has expanded in offerings, scale, and environments. I'm excited to see where it grows and how to keep it as fresh as ever.
