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an innovative health and wellness company dedicated to empowering individuals to optimize their mental health. Our task was to develop a compelling brand identity and create a dynamic website that embodies Fortify's core values while resonating with their target audience – first responders and those who deal with high-stress environments.
With a focus on the mind, body, and community, our design solution reflects the company's commitment to optimizing health and fostering a sense of unity within this critical demographic.
This was a fun little project with ambitious goals. The founder wanted to invite more first-responders and ex-military men into proactive mental health training, ie. therapy, in order to contribute to lowering deaths by suicide in the state of Idaho.
This brand had to look strong and masculine, while also being true to the founder's nursing and health organization background.
I went through dozens of sketches of spirals, three-pillar notions, and likewise symbols before ironing out the marriage of "F", shield, and trifecta.
