No items found.
Our collaboration aimed to evolve Sweat 60's brand identity from its roots to a soaring emblem of excellence, reflecting the dedication and passion of its founder.
His initial efforts were marked by personal explorations, and even prior collaborations with other entities lacked the cohesive direction his brand yearned for. The absence of substantive design feedback led him to rely on his own instincts, often in tandem with his wife.
This project was really a brand refresh where we developed and expanded the visual language to be consistent across all business ventures. From their website and apparel to the fitness facility and new supplement lines, we made sure the brand had a consistent feel and message.
When working with a trainer, you get feedback like a trainer—and Kevin was great. Having been coached at a high level for years, the sharp, concise feedback felt at home.
All in all, the new brand realy exploded—their clients loved the look, Kevin was floored by the photos, and the new website performs far better than their previous one.
