No items found.
Not many local doctors invest in their brand. For Visions, we made sure to demonstrate why investing in a brand is worth it. From have-to to must-have custom website experience for a family-owned business, in Nampa, Idaho.
This project was completed a few years before the sale of the practice. While much of the sale of a medical practice is tightly assessed, the brand loyalty and digital presence does play a role. For Visions, the new brand and website bolstered both, adding to the sale value and helping to maintain clients on the transition.
Family-owned medical practices face either one of two outcomes for their internet presence. Either one, they build and develop their own site, and maintain their own online presence, or two, they rely on a large conglomerate network to maintain their online presence. The issue with the first is that it takes time and expertise of people who are optometrists or office managers. The issue with the second is that oftentimes those larger conglomerate holding companies work to redirect online sales to their own offices, rather than the localized clinic. These sites are also rarely tailored to the brand of the office. Visions Eye Health Center needed a website solution that could be custom built to match the premium nature of their brand, while still being approachable and easy for users to navigate and help build their online presence.
